A635.8.3.RB - Transformational Strategies

How do you relate and make sense of the approaches taken by Jim "Mattress Mack" McIngvale and Stanley McChrystal compared to the information presented in your textbook? Use the below figures: Figure 15.4 Relative Strength of Corporate Cultures and Figure 15.5 The Strategy-Culture Matrix in your response. 



Brown (2011) provided two informative figures relating to building success in organizations. One figure described the relative strength of corporate cultures, and the other described the strategy-culture matrix. McIngvale created a strong culture with his strategy revisions after the economic downfall and fire to his store. A strong culture is measured by a “strong member commitment to values and a high number of members sharing the values” (Brown, 2011, p. 405). Gallery also resembles a company who is managing the change by their “high need for strategic change and their high compatibility of change with existing cultures” (Brown, 2011, p. 406). 

From the information I gathered from this video, I would also say that the implementations made after 9/11 created a strong Army culture. I ascertain that a strong member commitment to values and a high number of members sharing values exists.  I also believe that the army was able to manage the change. The need for strategic change was high as no one could have predicted the unfortunate events of September 11, 2001. The compatibility for change with existing cultures was also high.

Brown, D. R. (2011). An Experimental Approach to Organizational Development (8 ed.). Upper Saddle River, Pearson Education, Inc.

McChrystal, S. (2011, April). Transcript of "Listen, learn ... then lead". Retrieved from https://www.ted.com/talks/stanley_mcchrystal/transcript?language=en

McIngvale, J. (2012). Influencer / Gallery Furniture Video Case Study. VitalSmarts Video. Retrieved from https://www.youtube.com/watch?v=E20RW75Fhu4